Just as wine lovers tour the Route des Vins in France, when in Martinique, they follow the Route des Rhums. Here they discover what true connoisseurs of rum have known for years – Martinique rums are among the finest found anywhere. A trip along the Route des Rhums offers the surest way to learn how Martinique became known as “The Rum Capital of the World,” a title it has held since the 18th century.